The Pentel Pocket Brush Pen. The brush pen simply combines two different tools, the brush and the pen. It has the ink capacity of a pen with the stroke variety of a brush. A nylon tip and resevuire screw into the top. The nylon tip is flexible enough to give a wide variety of stroke thickness, but bounces back into its fine point shape after being decompressed. The Pentel Pocket Brush Pen allows you to make marks that a round pointed brush can make, with the longevity of a pen in one stroke.

Objective: After seeing this ad the target audience should go looking for the Pentel Pocket Brush Pen, via store or online. It should build brand awareness and promote the use of a tool for hand crafting art. Pentel is a Japanese company, therefor it is not as well known here in the United States. After seeing the ad, consumers should actively pursue acquiring such a cool, useful, portable tool.